With every tick of the clock, a business goes online. The online market has never been so booming and hustling. Digital marketing is the only thing from which you can grow your business online.
In the current times when all of us are subject to the four walls of our home, online shopping seems a convenient option. Businesses want to increase sales; hence they struggle to attract customers with blazing colorful advertisements and bombarding them with product suggestions.
But e-commerce is more about flashy advertisements; it’s about bonding and connecting with your target audience. You have to slowly creep into the life of your potential customers without annoying them. Let’s discuss ten tips for increasing online sales with eCommerce digital marketing.
The only people who are absent from social media are those who are living on a stranded Island or high snow peak mountains. The easiest way to reach your customer is through social media platforms. Instagram, Facebook, Twitter, Snapchat have changed their algorithms to support business advertisements wherein they help you to find your target audience. Show your advertisement to a specific pool of users at a very affordable price. Let’s be honest, we buy things that we see the most.
Let’s think of something that everyone would have, that they would constantly check and wouldn’t be easily missed from their eyesight. The most viable answer is email inboxes. With email marketing, you can turn your one-time purchases into loyal customers.
Greet them with a Welcome-mail. Send them regular emails for
- the new offers available
- new collections
- new products
- upcoming sales season
- Gift coupons or credit facilities
The pro tip here is to properly design your subject line so that it doesn’t go into the spam folder and also attracts the interest of the customer.
When was the last time when you walked into an outdated store and made a purchase? Most of the people won’t even spend 2 minutes inside these shops. People are always looking for something new and relevant. If your landing page keeps on showing them summer products in the approaching months of winter, there will hardly be any purchase. With behavioral statistics and transaction data, you can personalize your landing page according to the customers’ likes. Your landing pages should sync with the latest trends, seasons, festivals, events, and user interests.
Suppose you are reading a blog on your favorite blogging website, and they are talking about a certain brand in great esteem. Are you likely to check out that brand? Most people would say yes to this. The psychology of humans is to trust third-party or reliable sources. The exact reason, why influencers get so many brand collaborations these days? You get brand awareness, referral traffic, leads, and sales from just a few guest posts. Talk about a better win-win?
To move up the result page ladder, you need to have a consistent online presence. How to do so, you ask? Blogging regularly about your services, relevant topics, and current affairs related to your business.
The key here is to balance the use of keywords. Your blogs should have some necessary keywords that help the search engines to find you, but too many make you an outcast.
Innumerable brands have never spent a penny in advertisements, but still, their turnovers are in millions. Wonder how they do it? It’s all about providing quality service or products. The customers are so bewitched by the services or products that they do not go back and ask others to switch for the same. It is how powerful, genuine reviews can be.
You can invest in User-Generated Content UGC to generate positive product reviews. It will enable you to put out the exact words you want to hear about your brand.
Nightmare for any business owner is the return on a purchase. It makes the whole process of the transaction a complete loss. But once you find the common reasons for a return, you can improve your website or services to make sure these returns don’t happen. Suppose a customer returns the product because of size issues; you can try to implement size guides and fitting tools on your website, which will help the customer pick up the right size.
The key is to find out the most common reason for return and then solve the problem. Although there might be customers who do not give any appropriate reasons for return, in that case, you need to have rigid return policies.
At the beginning of this article, we mentioned that e-commerce is not about attracting customers but engaging with them. For example, if you are a makeup brand, you might make videos on different types of makeup for other occasions. At the end of the video, you can give a CTA for the viewers to check out your website. Even though they might not make a purchase the very first time, gradually, your visual content will lure them into buying your products.
While going through your website, you must receive suggestions or recommendations on the available products for purchase. It can be done by setting an algorithm that suggests the client’s products based upon their earlier investments. The window showing these selections must not acquire the central stage, but they should be placed where people might not notice. So one must make their website or app so that the main product is being showcased, but the suggestion is not shadowed by it.
Sometimes customers or clients might be unsatisfied with the experience they had with your app or website. One should carefully read all the complaints they receive and answer the customers in the most logical yet pleasant way possible. Also, you must bring those offers so that they are still in business with you. However, the most important fact is that if any complaints directly to a change of the website’s interface, try to make it quick as this makes the customer feel immensely valuable.
So, these were our 10 Tips for increasing online sales with eCommerce Digital Marketing. If you are looking for a Digital marketing agency in Sydney for your business, Supportsoft will help you to increase online sales.
WordPress vs Blogger – Which one is Preferred for Blogging
This article will untangle the long and awaited debate; “WordPress vs Blogger – Which one is preferred for blogging.
Before you start reading this blog, keep in mind that we may use BlogSpot instead of Blogger because Blogger is also called BlogSpot. In fact, the latter one is more famous in the market.
You can get the idea from this Technology Blog in 2022.
WordPress vs Blogger:
There are several platforms in the market like WordPress, Blogger AKA BlogSpot, Tumblr, and many more. But the two most sought-after for blogging are always WordPress and BlogSpot. Now, it is always a query for a new blogger which one is best for blogging and which one he should prefer. There are two scenarios; the first one is how often you post blogs, and the second one is what your priorities are. If you are a seasonal blogger and post blogs just to share your thoughts and ideas with others and don’t seek any future in blogging, you fall in category 1. However, if you are a motivated blogger with long-term goals and think of continuing and pursuing your blogging career in the future, you fall in category 2.
You may also like to learn about the Emerging Technology Blogs.
WordPress Vs Blogspot – For category 1:
For category 1, they have no future plan, and they don’t expect to earn their bread through blogging, then Blogger (BlogSpot) is suitable for them.
WordPress vs Blogger – For category 2:
However, for category 2, they have long-term goals, and they want to earn money through their blogs. So, for them, the best platform is WordPress.
Which I should choose between WordPress and Blogger?
If you ask me which one you should choose between WordPress and BlogSpot, my answer will be you need to select WordPress for blogging. The reason is I started with WordPress, and there are numerous reasons to justify my answer.
Why WordPress is better than BlogSpot:
WordPress offers you complete control over your blogs. It also enables you to host your files and design them according to your priorities. Another aspect of WordPress is it is durable and can give you immense advantages in the future regarding wealth, fame, and grace. However, the best thing that differentiates WordPress from other platforms is that it gives you complete command over Search Engine Optimization (SEO) that includes SEO plugins. With the help of SEO plugins, such as Rich Snippets, it can introduce the latest SEO techniques like “star ratings.”
Advantages of Blogger:
- The first advantage of Blogger, AKA BlogSpot, is it is free of cost. You don’t need to spend capital on it.
- Another advantage of Blogger is it is friendly towards HTML, with the help of which you can easily personalize the templates through a style sheet.
- Also, Google provides you free hosting, which is a matter of concern on several other platforms.
Disadvantages of BlogSpot:
As there are perks, there will be disadvantages too. However, in the case of Blogger, the disadvantages are way more significant than its advantages. Some of them are given below.
- The main problem we face at BlogSpot is that it doesn’t allow you blog hosting. It means if your blog is not meeting the standards of Blogger, you may face detention, or your blog may get banned.
- Another disadvantage is it lost traffic quickly. To understand it in simple words, you may lose traffic if you don’t post for a couple of days on Blogger.
- The most significant disadvantage of Blogger is it is a pariah to SEO. You can’t do anything to improve its SEO quickly and divert traffic towards your blogs.
The bottom line of our arguments is to invest in WordPress, and you will enjoy its perks for years.
Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.
Email Marketing Metrics Every Marketer Needs to Know
A lot of factors contribute to the success of an email marketing campaign. One such factor is measuring the campaign performance.
Once you define your campaign objective, the next critical thing is to figure out the metrics you are required to measure to determine you are making progress towards your goal.
As you read further, you will learn about the metrics you should track in your email campaigns.
Let us get started.
Bounce rate is the percentage of your emails that did not get delivered to the recipient’s inbox. There are two types of bounce rate – once is the hard bounces and the other one is soft bounce.
Soft email bounces are the ones that arise because of temporary issues such as full inbox or some error with the recipients server.
Howbeit, hard bounces are the ones that happens because of an invalid or non-existent email address.
You must remove such email addresses from your list as earlier as possible.
Here is a way to ensure that you have only the correct email addresses. If you do not know how to find email addresses without any error, here is tip for you.
How to find email addresses?
You can use email finder tools like GetEmail.io to minimize the risk of hard bounces in your email campaigns.
This tool finds email addresses using artificial intelligence and big data. Hence the accuracy rate is very high.
It comes with a free version to let you test the tool’s efficiency. Besides this they have GetEmail.io chrome extension for Gmail and LinkedIn.
This tool is ideal for finding the professional email address of a person. We can literally find out the email address of anyone on this planet.
CTR (Click Through Rate)
Click through rate is the percentage of your recipients that clicked on one or more links present in an email.
This is a metric that should be tracked daily. It gives a direct insight into how many prospects on your email list are engaging with your email.
The percentage of your recipients who completed a desired action is the conversion rate. For example, downloading a case study, purchasing a product, or filling in a contact form.
For measuring conversion rate on your emails, you must integrate your web analytics and email platform. This can be done by generating unique tracking URLs (Uniform Resource Locator) for different email campaigns.
This will help you identify the source that got this conversion.
It feels so discouraging when your prospects mark you as spam, isn’t it?
And this is not something you take it easy, cheer up yourself and move on to next. Email service providers always want to ensure that their users get a valuable experience and thus maintain the quality.
If you are marked as spam by many, they will block your account.
How does that sound to you? Too bad, right?
So always remember to ensure that there is nothing technically wrong with your emails.
Even if your email campaigns are well-optimized, it is not going to help if you are not measuring your campaign performance.
You need to know the metrics that are important to track for understanding whether your campaign is working well or not.
9 Creative Practices to Design the Best Shopping Cart for Your Online Store
The most widespread misunderstanding regarding e-commerce website design is that putting items in a shopping cart means you’ve made a purchase. A web design company in Dubai will trace the user footprints and guide them throughout the user journey of completing a purchase.
Many times, customers arrange their purchases before going to checkout, something many site designers fail to recognize. Some buyers even use it to keep track of their “must-have” items.
As a result, having a shopping cart does not imply that you have made a sale. It simply implies that when it comes to internet buying, your clients have distinct habits and their buying behavior will change from time to time.
There are some tried and tested strategies that map user behavior and empower e-commerce companies to maximize their profits and revenues. Such simple steps not only decrease cart abandonment of customers but also amplify sales of e-commerce companies in the UAE that can yield a return on investments.
It’s as simple as altering the number on the cart symbol to send a confirmation that a consumer added an item to their cart. There’s a chance you’ll miss that figure, especially if you’re a first-time buyer.
Use a supplementary or visible signal to draw the buyer’s attention to the fact that there is a new product in the basket. A pop-up notification is a perfect example. In fact, while creating an e-commerce website, user experience designers recommend that online behaviors mimic real-world activity. The use of online animation helps to simulate a real-life situation. In this scenario, the experience results in an item being removed off the shelf and placed in a cart.
However, you must be careful not to abuse these animations. It’s important to move about, especially when you’re on a budget.
Before checking out, your buyer will generally review the product summary one last time. That’s why you must tell them all the crucial details there is to know. This is when the product description comes into play. Your product description should be succinct and to the point. It is quick to read, simple to comprehend, and contains critical information about your product.
It may comprise of:
- Image of the product
- A brief summary of the product
- A description (color, size, and quantity)
- Details about shipping and payment
Keep in mind that a product summary that isn’t clear might lead to cart abandonment. As a result, a thorough product overview is essential.
Information hierarchy is a design paradigm in which information is shown in order of significance. This explains why a title appears at the top of the page at all times.
When it comes to e-commerce site design, the reasoning behind your product content must be taken into consideration. The product name, description, photos, and call-to-action buttons are all included. However, the idea is to keep things simple and plain. Apart from that, employing a variety of colors enables you to attract the user’s attention, so make good use of them.
Important facts should be highlighted. Make your CTA stand out by using a unique color. To assist arrange your website, use columns, and lines.
You may highlight a product by uploading suitable product thumbnails. As a result, it’s critical to submit the correct one. When we say “suitable,” we’re referring to a thumbnail that is related to a product. Another consideration is the thumbnail’s size. You may post a huge photograph that just shows a portion of the product. There are also instances where the picture is too tiny; it seems stretched and distorts the appearance of the goods. In any case, this isn’t going to assist you to promote your items online.
When it comes to establishing an e-commerce firm, payment alternatives are crucial. In the meanwhile, it creates friction between the retailer and the buyer. Allowing payments through credit cards and PayPal is no longer sufficient. It’s critical to analyze your market’s most popular digital payment platforms, depending on their use. Bank transfers, cash on delivery, and mobile wallets like Google Pay, BharathPay, or Paytm are all examples of this.
The information you should give your consumers should be quick and to the point. It should also be simple to understand, and customers should be able to quickly visit the cart page.
Additionally, the longer your clients stay on a basket page, the more likely they are to abandon it. Your primary objective is to get the consumer to the checkout page as rapidly as feasible.
Customers who like straightforward pricing structures are typically drawn to companies that provide free shipping. This is also a significant competitive advantage that you may use for your company.
How can you give free delivery to your consumers while also trying to keep your costs in check? You can include the cost of shipping in your price. Even though it may appear to be a short-term loss on your side, this tiny sacrifice can result in significant rewards. Because you may persuade a customer to make a repeat purchase and convert them into an advocate.
One of the most important components in gaining a customer’s confidence in an e-commerce site is the use of trust seals. They are more important than peer reviews or a reliable design.
Have you ever been on the verge of checking out only to discover that you need to purchase another item? A “continue shopping” option may be useful in this situation. However, one of the most prevalent e-commerce blunders is failing to provide a “continue shopping” option on the checkout page.
The greatest online marketplaces, on the other hand, may take advantage of this chance to provide upsells. Once they achieve a particular amount, they can get free delivery and other relevant items to assist boost sales.
What an e-commerce customer wants and what you think he wants might sometimes be quite different. A user mapping journey established by a seasoned web development company in Dubai can enable e-commerce companies in the UAE to track user activity and respond to it in a timely way. It would be beneficial if you reconsidered how your e-commerce shipping basket encourages users to buy.
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