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10 Tips for increasing online sales with eCommerce Digital Marketing

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Tips for Digital Marketing

With every tick of the clock, a business goes online. The online market has never been so booming and hustling. Digital marketing is the only thing from which you can grow your business online.

In the current times when all of us are subject to the four walls of our home, online shopping seems a convenient option. Businesses want to increase sales; hence they struggle to attract customers with blazing colorful advertisements and bombarding them with product suggestions. 

But e-commerce is more about flashy advertisements; it’s about bonding and connecting with your target audience. You have to slowly creep into the life of your potential customers without annoying them. Let’s discuss ten tips for increasing online sales with eCommerce digital marketing.

1.     Social Media Advertisement

The only people who are absent from social media are those who are living on a stranded Island or high snow peak mountains. The easiest way to reach your customer is through social media platforms. Instagram, Facebook, Twitter, Snapchat have changed their algorithms to support business advertisements wherein they help you to find your target audience. Show your advertisement to a specific pool of users at a very affordable price. Let’s be honest, we buy things that we see the most.

2.     Grow email subscriber

Let’s think of something that everyone would have, that they would constantly check and wouldn’t be easily missed from their eyesight. The most viable answer is email inboxes. With email marketing, you can turn your one-time purchases into loyal customers.

Greet them with a Welcome-mail. Send them regular emails for

  • the new offers available
  • new collections
  • new products
  • upcoming sales season
  • Gift coupons or credit facilities

The pro tip here is to properly design your subject line so that it doesn’t go into the spam folder and also attracts the interest of the customer.

3.     Personalize the landing pages

When was the last time when you walked into an outdated store and made a purchase? Most of the people won’t even spend 2 minutes inside these shops. People are always looking for something new and relevant. If your landing page keeps on showing them summer products in the approaching months of winter, there will hardly be any purchase. With behavioral statistics and transaction data, you can personalize your landing page according to the customers’ likes. Your landing pages should sync with the latest trends, seasons, festivals, events, and user interests.

4.     Contribute to other related blogs

Suppose you are reading a blog on your favorite blogging website, and they are talking about a certain brand in great esteem. Are you likely to check out that brand? Most people would say yes to this. The psychology of humans is to trust third-party or reliable sources. The exact reason, why influencers get so many brand collaborations these days? You get brand awareness, referral traffic, leads, and sales from just a few guest posts. Talk about a better win-win?

5.     Attract customers with blogging

To move up the result page ladder, you need to have a consistent online presence. How to do so, you ask? Blogging regularly about your services, relevant topics, and current affairs related to your business.

The key here is to balance the use of keywords. Your blogs should have some necessary keywords that help the search engines to find you, but too many make you an outcast.

6.     Display customer reviews

Innumerable brands have never spent a penny in advertisements, but still, their turnovers are in millions. Wonder how they do it? It’s all about providing quality service or products. The customers are so bewitched by the services or products that they do not go back and ask others to switch for the same. It is how powerful, genuine reviews can be.

You can invest in User-Generated Content UGC to generate positive product reviews.  It will enable you to put out the exact words you want to hear about your brand.

7.     Minimize sales return

Nightmare for any business owner is the return on a purchase. It makes the whole process of the transaction a complete loss. But once you find the common reasons for a return, you can improve your website or services to make sure these returns don’t happen. Suppose a customer returns the product because of size issues; you can try to implement size guides and fitting tools on your website, which will help the customer pick up the right size.

The key is to find out the most common reason for return and then solve the problem. Although there might be customers who do not give any appropriate reasons for return, in that case, you need to have rigid return policies.

8.     Create visual content worth sharing

At the beginning of this article, we mentioned that e-commerce is not about attracting customers but engaging with them. For example, if you are a makeup brand, you might make videos on different types of makeup for other occasions. At the end of the video, you can give a CTA for the viewers to check out your website. Even though they might not make a purchase the very first time, gradually, your visual content will lure them into buying your products.

9.     Generate related products suggestion

While going through your website, you must receive suggestions or recommendations on the available products for purchase. It can be done by setting an algorithm that suggests the client’s products based upon their earlier investments. The window showing these selections must not acquire the central stage, but they should be placed where people might not notice. So one must make their website or app so that the main product is being showcased, but the suggestion is not shadowed by it.

10. Complement unhappy customers

Sometimes customers or clients might be unsatisfied with the experience they had with your app or website. One should carefully read all the complaints they receive and answer the customers in the most logical yet pleasant way possible. Also, you must bring those offers so that they are still in business with you. However, the most important fact is that if any complaints directly to a change of the website’s interface, try to make it quick as this makes the customer feel immensely valuable.

So, these were our 10 Tips for increasing online sales with eCommerce Digital Marketing. If you are looking for a Digital marketing agency in Sydney for your business, Supportsoft will help you to increase online sales.

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Best Plugins To Start Your WordPress Site in 2022

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WordPress Site

You must have once wanted to have your own little corner of the internet. If you did not know by now, WordPress allows you to. Although we are sure that some already knew that. The popularity of WordPress is growing day by day, so almost every third website is created using WordPress. It is a platform characterized by relative ease of use, easy installation, numerous features and extensions, and many other options.

WordPress only started as a blogging system, but it has long since evolved and outgrown that first role. While the benefits can be enumerated endlessly, there are ways you can improve WordPress. Some plugins take everything to a higher level.

WP Force SSL

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SSL stands for Secure Sockets Layer. It is a protocol that serves to establish an encrypted connection that is very important for building a reliable environment. When it comes to any business, clients, above all, want the habitat to be well grounded and to feel safe. This way, customers will feel safe when they browse your website.

Suspicious websites are certainly not a foreign phenomenon to us. Assuredly, you have had the opportunity to access insecure and wary websites. To get that security that will attract potential customers, you can install SSL, which you get a guarantee of safety and reliability. The results are there on the spot. Some other benefits are time and financial savings.

WP 301 Redirects

You must have seen a 404 error when trying to visit a website. This WordPress plugin will ensure that your website will not have such problems. 301 Redirects is an automatic redirection plugin to improve your visitor and SEO experience. It helps you create and manage 301, 302, and 307 redirects. The main advantage of this plugin is its ease of use. 301 Redirects is the ideal decision if you have content on a page that stands out for new websites or reorganize old content. It offers the ability to use 404 error logs to help you identify problematic connections.

WP Reset

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There are times when we want to reset a WordPress database, and we do not know how. And you were wondering that? Then we have the ideal solution for you. The best add-on for resetting the market is WP Reset. This plugin offers the ability to reset the database to default installation values ​​without modifying the files. WP Reset is fast, secure to use, and can delete all content and customizations.

There is the best part to reviewing each plugin. You must be wondering which part is the best here. You can’t accidentally lose data using WP Reset because it comes with multiple fail-safe mechanisms. It can be helpful for developers of themes and add-ons.

WooCommerce Table Rate Shipping Pro

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If the shipping options have always deterred you from starting a business, we have a plugin that will allay all your fears. WooCommerce Table Rate Shipping Pro is a plugin that helps you set rules, so you can calculate shipping prices for a combination of conditions. When the customer is shopping online, they do not really want to spend so much money on ready-to-deliver items. Using this plugin will save you the time you would otherwise spend copying and pasting order information into fulfillment software. This plugin integrates directly into your WooCommerce dashboard. WooCommerce Table Rate Shipping Pro ensures you have everything you need in one place.

Conclusion

By using WordPress, your possibilities are limitless. Especially if you are ready to make it easier for yourself and start using some plugins. In this list, we have singled out plugins that are considered to be one of the best on the market. As they help in different segments of WordPress, we are sure there is something for everyone. Good luck!

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List of Top 7 Pakistani Bloggers in 2020

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Pakistani Bloggers

Introduction 

Pakistan has created many bright people in the last few years because of advancements in the IT industry, and we have also seen many young dynamic people enter the blogging profession via their hard work. 

There are the best selected and the most renowned bloggers of Pakistan who had worked hard and got into the 2022 notable bloggers list.

Did my best to select the most renowned and top bloggers in Pakistan who have worked hard and should be included in the 2022 list of notable Pakistani Bloggers.

For the past several years, blogging has emerged as the fastest-growing career in Pakistan. So, let’s have a look at some of our well-known bloggers that have been included in the 2022 Bloggers list.

Get the idea from, Rolls Royce price in Pakistan.

Syed Moiz Balkhi

Syed Moiz Balkhi is a 31-year-old Pakistani American award-winner entrepreneur who mostly operates online firms in marketing, business, writing blogs, and social media.

He has been published in a variety of major online publications, including Mashable, Yahoo, Huffington Post, and others.

His gross monthly income is USD 25,000 

Taimur Asad 

Taimur Asad is well-known for his site Redmondpie.com, which focuses on technologies and science, news, and reviews. He makes most of his money comes from AdSense and content marketing.

  • His monthly income is USD 20,000 

Muhammad Mustafa Ahmadzai

Muhammad Mustafa Ahmadzai has successfully operated three blogs and has also established his blogging firm, STC Network. MyBloggerTricks.com is his most popular blog. He is an SEO consultant and professional digital marketer and blogger. He graduated from NED University and currently resides in Karachi. Also learn about, Duralast Car Battery.

  • The monthly income ranges from USD 5000 to USD 10000.

Shahzaib Ul Hassan

Shahzaib Ul Hassan is a Pakistani Fiverr Community Leader and talented blogger of 2022 from Multan who offers high-quality services in Lahore. He owns and operates four high-quality websites in Pakistan. ShazzSEO is Shahzaib Ul Hassan’s most well-known blog. He is also involved with several projects, including Otrainings, Pakistan Ranking, and Shot.

  • His monthly income is USD 20,000.

Hassam Ahmad 

Hassam Ahmad writes about Blogger Gadgets, WordPress, Search Engine Marketing, and Making Money Online on his site. He is originally from Islamabad. He gives his audience valuable techniques for generating money and finding work online. You also have a backlinks Ebook.

  • His monthly income is USD 5,000.

Muhammad Ismail 

Muhammad Ismail of KPK is an ongoing professional blogger who runs his site Diaryinc.com, where he discusses product evaluations, the latest news, and the technology inside Android applications, devices, and games, as well as gives delicate answers to Android-related difficulties. He also has a blog named “Ismail Blogger.” He also works as a trainer for the Khyber Pakhtunkhwa Information Technology Board (KPITB).

  • His monthly income is USD 1,000.

Ahmad Awais

Ahmad Awais is a professional Pakistani blogger who runs Freakify.com. His blog focuses on his Open-Source contribution, business stability, the goods he makes, fitness, and interviews. He also works with advertising businesses like Warid Telecommunication and is quite popular in his blogging career.

  • His monthly income is USD 5,000.
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Why estate agents are prioritizing Local SEO more than Social Media?

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Local SEO

Local search engine optimization (SEO) may not generate as much excitement as content marketing or generate as much attention as digital PR, but it should be the most significant marketing channel for some organisations. According to research, local searches account for 46% of all Google searches, demonstrating the massive audience that businesses may tap into, especially businesses like estate agencies. However, many website owners are unaware of the possibilities and hence miss out on reaching customers through local Google SEO. 

Why is Local SEO important

If you have a local client or customer base, local SEO may be beneficial to your business. Local SEO for estate agents allows Google to associate your business with localised searches, emphasising your company as a prominent player in the area. 

This is essentially true when you are looking for digital marketing for estate agents to better the reach of your estate agency. Local SEO, on the other hand, is more than simply a technique of linking your business to local customers; it’s also a way of connecting your business to geographical areas. For example, if you owned an estate agency, you’d want to be found by anyone wanting to buy or rent a home in your neighbourhood or service area. You want to be found if they’re seeking an estate agency near their selected venue, regardless of whether they’re local or not.

We have listed the best way to do local SEO for estate agents as it is amazingly beneficial when compared to going for Google ads

How to make your website local search friendly

So, what exactly is local SEO? Here are four techniques to improve your local SEO strategy and raise business presence in your neighbourhood.

1. Make improvements to your Google My Business profile.

One of the most important tools for local SEO is Google My Business (GMB). Although a profile cannot replace a website, it is an important part of any local SEO plan because it may assist increase traffic, leads, and sales. Do some keyword research on your industry before developing your Google My Business profile, and make sure your business name accurately defines what the company does. Adding “estate agents & letting agents” to an estate agent’s business name, for example, will assist Google and users in understanding what you do and increase your chances of ranking for those terms.

GMB offers a message service, analytics data, and call logging, and Google is pouring a lot of resources into it. Google’s capabilities are always being updated, and the tool is becoming more powerful year after year.

Here are some Google recommendations for managing your profile for better local SEO results:

Make sure to portray your company honestly and consistently both online and offline, for example, by keeping all branding and signage similar.

Your company’s information must be correct and detailed. If you serve a certain area, be as specific as possible about the many areas where you can perform your services.

Previously, it was thought that the more information you provided, the better; however, Google recently said that using fewer, key categories to define your organisation is preferable.

To prevent misleading Google on Maps and Search, businesses should only have one profile per business on GMB.

2. Avoid content that is off-topic or irrelevant.

Furthermore, make sure the content and issues mentioned are relevant to your business when posting updates on your GMB or responding to reviews.

When changing material, keep the following in mind for local SEO:

When uploading changes to GMB, make sure they’re high-quality and free of spelling errors, gimmicks, and automated or distracting content.

Offensive, divisive, explicit, sexually suggestive, or vulgar movies, images, or language should be avoided, according to Google, which encourages all businesses to be courteous.

Links are incredibly valuable for SEO, which is why you should only link to websites that you trust, with links to malware, viruses, phishing, or pornographic material being prohibited.

You can publish if your firm deals with regulated goods and services, but you can’t post anything about the products themselves.

  1. Reviews

According to Hubspot statistics, 73 percent of customers trust a company after reading great reviews. As a result, favourable evaluations increase website traffic, which boosts your SEO position, resulting in a positive feedback loop.

Encourage current and prior clients to leave feedback after utilising your services or products to begin boosting your GMB profile’s review count. Remember that a customer must have a Google account/email address in order to leave a review on GMB.

Frequently update online directories

Although the Yellow Pages may appear to be a remnant of a bygone era, internet directories are an essential component of any local SEO plan.

By ensuring that business listings on sites like Yelp, Yell, and Thomson Local match up with one another and the company’s Google My Business profile, businesses are sending a signal to Google that the information is correct, increasing the likelihood of appearing for local queries.

Updating these directories is critical, as evidenced by the coronavirus pandemic that has impacted how many firms work in recent years. Customers will be confused by inconsistent information, which may lead them to a competitor.

Don’t overlook user experience and content.

The finest local SEO strategy must prioritise user experience; a superb Google My Business profile will not generate leads if users are sent to a page where they are unable to convert.

Aa a local estate agency for example, might have a “book a viewing” button on their Google My Business profile to allow users to convert swiftly. The chances of converting are likely to be diminished by just adding links to the website and forcing people to navigate through multiple pages.

Similarly, any page to which the user is directed must speak authoritatively about the company’s products or services. Look at keyword research and competitors while generating content to see what kinds of topics customers want to hear about so they don’t go elsewhere after you’ve gone to all that trouble to attract them to your website in the first place.

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