Digital marketing can be a great resource to grow your business. It also helps establish a strong online presence. 89% of marketers believe that search engine optimization (SEO) is a successful method. Pay-per-click advertising (PPC) can increase brand awareness up to 80%.
This post will discuss six reasons digital marketing is crucial for your business. Continue reading to find out why your company should adopt an online marketing strategy.
1. Reach out to people where they are spending their time
More people spend their time online due to the increase in internet usage. The internet is used by more than 7.7 billion people around the globe. The internet has become an integral part of our daily lives. We can search, check social media, and even buy products online.
Digital marketing is essential because your customers are online. Your customers are searching the internet for products and services. You risk losing them to your competitors if they are unable to find you online.
You can get the best results possible for your business by building your online presence. This will allow you to reach more people who are interested in your products and services.
2. This is what your competitors already do
Digital marketing is essential because your competitors already use it. Your competitors are already taking advantage of all that digital marketing must provide. They set up social profiles and optimized their websites for SEO. Paid advertisements were also used to reach new leads.
Therefore, digital marketing is so important. You must do more than your competitors if you want to be competitive. You are already falling behind your competitors if you neglect digital marketing.
Because you don’t invest in digital marketing, your competitors may be gaining traffic that could be yours. They won’t see your business as an option and will choose a competitor. Digital marketing is a must-have to get leads and make your business viable.
3. You can compete against larger companies
Running a business is difficult because of the competition. It’s difficult to compete in a market where you are competing with large companies like Amazon, Target, Walmart, and Target. These companies have built a strong reputation, which makes them more trustworthy.
Your business has a chance to compete with larger companies. Therefore, digital marketing is so important for your company. Your company can reach interested leads using the same methods that a larger business.
SEO can help your website rank higher in search results due to its relevance. An organization cannot rise to the top of the search results. They must optimize their pages like a small mom-and-pop business.
Google ranks ads based upon relevance when using PPC. It doesn’t matter if your company bids twice as high as you for the same keyword, but it won’t guarantee first place. They won’t be able to buy a high-level advertisement because ranking is determined by the relevancy of your ad.
This allows small and medium-sized businesses to compete with large companies. No amount of money can make your competitors more successful if you create content that is more relevant than you are to the keywords you have chosen.
Your business can compete with larger companies by using digital marketing to generate more leads.
4. Target your ideal audience
Digital marketing is essential because it allows you to target your audience more effectively.
Imagine selling directly to people interested in your products and services. Digital marketing allows you to reach potential leads who are interested in your products or services. It doesn’t matter if people see your traditional marketing efforts and contact you.
Digital marketing allows you to target your audience with greater precision than traditional methods. Digital marketing allows you to enter information about your audience, and then use that information for your campaigns. This allows you to reach the right people quickly.
Let’s assume your ideal client is an African American man between the ages of 23 and 35, who is single and makes at least $ 35,000 per year. This is how you reach your ideal customer via social media.
These characteristics can be used to target your social media advertising campaigns. This will ensure that your ad is only seen by the relevant individuals.
5. Track your campaigns to optimize them for greater results
Digital marketing has the advantage of being able to track and monitor your campaigns. You want to be able to track the effectiveness of your campaigns before you spend time and money. Digital marketing makes it easy to track your campaigns. This allows you to adapt to get better results.
It is hard to track the success of traditional marketing methods. You may have to ask every customer who comes into your store about their experience with your TV commercial. This could be time-consuming and annoying for people who visit your business.
Digital marketing is a great way to reach your audience without worrying about disturbing them. Each campaign that you run can be traced. It’s easy to track the ROI of a campaign and other indicators, so you can see if it’s generating value for your company.
You can see metrics such as impressions and clicks, likes, or shares, comments, conversions, and so on. The medium you are using and the metrics you wish to measure will determine which type of metrics you use. To track certain metrics in your campaigns, you can set up your tracking system easily.
It’s much easier to track the performance of your campaign and adjust. You can’t usually make any changes to traditional ads campaigns until the end. This is only good for the next campaign and can lead to feeling like you wasted money.
6. Obtain a significant return on investment (ROI).
Digital media is important for companies. Look at the benefits it brings. Online marketing strategies offer a great return on investment (ROI). These methods will give you more if you invest.
Email marketing is one of the most profitable methods. You can earn as much as $ 44 per dollar spent. These methods can yield a great ROI.
Online marketing is extremely convenient. Online marketing offers great ROI as you don’t need to spend much money to run a campaign. A PPC or social media campaign is much cheaper than traditional methods. This allows your business to grow.
WordPress vs Blogger – Which one is Preferred for Blogging
This article will untangle the long and awaited debate; “WordPress vs Blogger – Which one is preferred for blogging.
Before you start reading this blog, keep in mind that we may use BlogSpot instead of Blogger because Blogger is also called BlogSpot. In fact, the latter one is more famous in the market.
You can get the idea from this Technology Blog in 2022.
WordPress vs Blogger:
There are several platforms in the market like WordPress, Blogger AKA BlogSpot, Tumblr, and many more. But the two most sought-after for blogging are always WordPress and BlogSpot. Now, it is always a query for a new blogger which one is best for blogging and which one he should prefer. There are two scenarios; the first one is how often you post blogs, and the second one is what your priorities are. If you are a seasonal blogger and post blogs just to share your thoughts and ideas with others and don’t seek any future in blogging, you fall in category 1. However, if you are a motivated blogger with long-term goals and think of continuing and pursuing your blogging career in the future, you fall in category 2.
You may also like to learn about the Emerging Technology Blogs.
WordPress Vs Blogspot – For category 1:
For category 1, they have no future plan, and they don’t expect to earn their bread through blogging, then Blogger (BlogSpot) is suitable for them.
WordPress vs Blogger – For category 2:
However, for category 2, they have long-term goals, and they want to earn money through their blogs. So, for them, the best platform is WordPress.
Which I should choose between WordPress and Blogger?
If you ask me which one you should choose between WordPress and BlogSpot, my answer will be you need to select WordPress for blogging. The reason is I started with WordPress, and there are numerous reasons to justify my answer.
Why WordPress is better than BlogSpot:
WordPress offers you complete control over your blogs. It also enables you to host your files and design them according to your priorities. Another aspect of WordPress is it is durable and can give you immense advantages in the future regarding wealth, fame, and grace. However, the best thing that differentiates WordPress from other platforms is that it gives you complete command over Search Engine Optimization (SEO) that includes SEO plugins. With the help of SEO plugins, such as Rich Snippets, it can introduce the latest SEO techniques like “star ratings.”
Advantages of Blogger:
- The first advantage of Blogger, AKA BlogSpot, is it is free of cost. You don’t need to spend capital on it.
- Another advantage of Blogger is it is friendly towards HTML, with the help of which you can easily personalize the templates through a style sheet.
- Also, Google provides you free hosting, which is a matter of concern on several other platforms.
Disadvantages of BlogSpot:
As there are perks, there will be disadvantages too. However, in the case of Blogger, the disadvantages are way more significant than its advantages. Some of them are given below.
- The main problem we face at BlogSpot is that it doesn’t allow you blog hosting. It means if your blog is not meeting the standards of Blogger, you may face detention, or your blog may get banned.
- Another disadvantage is it lost traffic quickly. To understand it in simple words, you may lose traffic if you don’t post for a couple of days on Blogger.
- The most significant disadvantage of Blogger is it is a pariah to SEO. You can’t do anything to improve its SEO quickly and divert traffic towards your blogs.
The bottom line of our arguments is to invest in WordPress, and you will enjoy its perks for years.
Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.
Email Marketing Metrics Every Marketer Needs to Know
A lot of factors contribute to the success of an email marketing campaign. One such factor is measuring the campaign performance.
Once you define your campaign objective, the next critical thing is to figure out the metrics you are required to measure to determine you are making progress towards your goal.
As you read further, you will learn about the metrics you should track in your email campaigns.
Let us get started.
Bounce rate is the percentage of your emails that did not get delivered to the recipient’s inbox. There are two types of bounce rate – once is the hard bounces and the other one is soft bounce.
Soft email bounces are the ones that arise because of temporary issues such as full inbox or some error with the recipients server.
Howbeit, hard bounces are the ones that happens because of an invalid or non-existent email address.
You must remove such email addresses from your list as earlier as possible.
Here is a way to ensure that you have only the correct email addresses. If you do not know how to find email addresses without any error, here is tip for you.
How to find email addresses?
You can use email finder tools like GetEmail.io to minimize the risk of hard bounces in your email campaigns.
This tool finds email addresses using artificial intelligence and big data. Hence the accuracy rate is very high.
It comes with a free version to let you test the tool’s efficiency. Besides this they have GetEmail.io chrome extension for Gmail and LinkedIn.
This tool is ideal for finding the professional email address of a person. We can literally find out the email address of anyone on this planet.
CTR (Click Through Rate)
Click through rate is the percentage of your recipients that clicked on one or more links present in an email.
This is a metric that should be tracked daily. It gives a direct insight into how many prospects on your email list are engaging with your email.
The percentage of your recipients who completed a desired action is the conversion rate. For example, downloading a case study, purchasing a product, or filling in a contact form.
For measuring conversion rate on your emails, you must integrate your web analytics and email platform. This can be done by generating unique tracking URLs (Uniform Resource Locator) for different email campaigns.
This will help you identify the source that got this conversion.
It feels so discouraging when your prospects mark you as spam, isn’t it?
And this is not something you take it easy, cheer up yourself and move on to next. Email service providers always want to ensure that their users get a valuable experience and thus maintain the quality.
If you are marked as spam by many, they will block your account.
How does that sound to you? Too bad, right?
So always remember to ensure that there is nothing technically wrong with your emails.
Even if your email campaigns are well-optimized, it is not going to help if you are not measuring your campaign performance.
You need to know the metrics that are important to track for understanding whether your campaign is working well or not.
9 Creative Practices to Design the Best Shopping Cart for Your Online Store
The most widespread misunderstanding regarding e-commerce website design is that putting items in a shopping cart means you’ve made a purchase. A web design company in Dubai will trace the user footprints and guide them throughout the user journey of completing a purchase.
Many times, customers arrange their purchases before going to checkout, something many site designers fail to recognize. Some buyers even use it to keep track of their “must-have” items.
As a result, having a shopping cart does not imply that you have made a sale. It simply implies that when it comes to internet buying, your clients have distinct habits and their buying behavior will change from time to time.
There are some tried and tested strategies that map user behavior and empower e-commerce companies to maximize their profits and revenues. Such simple steps not only decrease cart abandonment of customers but also amplify sales of e-commerce companies in the UAE that can yield a return on investments.
It’s as simple as altering the number on the cart symbol to send a confirmation that a consumer added an item to their cart. There’s a chance you’ll miss that figure, especially if you’re a first-time buyer.
Use a supplementary or visible signal to draw the buyer’s attention to the fact that there is a new product in the basket. A pop-up notification is a perfect example. In fact, while creating an e-commerce website, user experience designers recommend that online behaviors mimic real-world activity. The use of online animation helps to simulate a real-life situation. In this scenario, the experience results in an item being removed off the shelf and placed in a cart.
However, you must be careful not to abuse these animations. It’s important to move about, especially when you’re on a budget.
Before checking out, your buyer will generally review the product summary one last time. That’s why you must tell them all the crucial details there is to know. This is when the product description comes into play. Your product description should be succinct and to the point. It is quick to read, simple to comprehend, and contains critical information about your product.
It may comprise of:
- Image of the product
- A brief summary of the product
- A description (color, size, and quantity)
- Details about shipping and payment
Keep in mind that a product summary that isn’t clear might lead to cart abandonment. As a result, a thorough product overview is essential.
Information hierarchy is a design paradigm in which information is shown in order of significance. This explains why a title appears at the top of the page at all times.
When it comes to e-commerce site design, the reasoning behind your product content must be taken into consideration. The product name, description, photos, and call-to-action buttons are all included. However, the idea is to keep things simple and plain. Apart from that, employing a variety of colors enables you to attract the user’s attention, so make good use of them.
Important facts should be highlighted. Make your CTA stand out by using a unique color. To assist arrange your website, use columns, and lines.
You may highlight a product by uploading suitable product thumbnails. As a result, it’s critical to submit the correct one. When we say “suitable,” we’re referring to a thumbnail that is related to a product. Another consideration is the thumbnail’s size. You may post a huge photograph that just shows a portion of the product. There are also instances where the picture is too tiny; it seems stretched and distorts the appearance of the goods. In any case, this isn’t going to assist you to promote your items online.
When it comes to establishing an e-commerce firm, payment alternatives are crucial. In the meanwhile, it creates friction between the retailer and the buyer. Allowing payments through credit cards and PayPal is no longer sufficient. It’s critical to analyze your market’s most popular digital payment platforms, depending on their use. Bank transfers, cash on delivery, and mobile wallets like Google Pay, BharathPay, or Paytm are all examples of this.
The information you should give your consumers should be quick and to the point. It should also be simple to understand, and customers should be able to quickly visit the cart page.
Additionally, the longer your clients stay on a basket page, the more likely they are to abandon it. Your primary objective is to get the consumer to the checkout page as rapidly as feasible.
Customers who like straightforward pricing structures are typically drawn to companies that provide free shipping. This is also a significant competitive advantage that you may use for your company.
How can you give free delivery to your consumers while also trying to keep your costs in check? You can include the cost of shipping in your price. Even though it may appear to be a short-term loss on your side, this tiny sacrifice can result in significant rewards. Because you may persuade a customer to make a repeat purchase and convert them into an advocate.
One of the most important components in gaining a customer’s confidence in an e-commerce site is the use of trust seals. They are more important than peer reviews or a reliable design.
Have you ever been on the verge of checking out only to discover that you need to purchase another item? A “continue shopping” option may be useful in this situation. However, one of the most prevalent e-commerce blunders is failing to provide a “continue shopping” option on the checkout page.
The greatest online marketplaces, on the other hand, may take advantage of this chance to provide upsells. Once they achieve a particular amount, they can get free delivery and other relevant items to assist boost sales.
What an e-commerce customer wants and what you think he wants might sometimes be quite different. A user mapping journey established by a seasoned web development company in Dubai can enable e-commerce companies in the UAE to track user activity and respond to it in a timely way. It would be beneficial if you reconsidered how your e-commerce shipping basket encourages users to buy.
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