Businesses use digital marketing tactics, and create and publish content with the purpose of driving traffic to their website. Although, it is important to note that each and every content piece created may not serve the purpose you are trying to accomplish. Driving traffic via social media is the same as efficiently getting traffic in and out of a city. If each roadway acts as a different route of driving traffic to a website, the social media platforms act as a highway structure as it has the potential to drive in the most traffic.
Although it can be tricky to drive people to your website through social media engagement, especially if you have already applied other tactics and have a limited budget. The more traffic you’ll have on your social media platform, the more likely it is that you will be able to generate traffic on your website.
Social media is one of the greatest mediums to reach a massive audience with up to 4.5 billion users worldwide. When used properly, it can be an affordable and effective channel to increase traffic on your site. Although it is important to use the right tactics in order to make sure you are getting the best results. In this article, we’ll mention a few of such tactics so that you can make the most out of social media marketing to target a vast audience.
- Use visuals to inspire the audience
Although it is said not to judge a book by its cover that may not be applicable here. An aesthetically pleasing visual can help customers make a decisiondecide in your favor. As per a survey conducted by Adobe, content that includes images and other forms of graphically pleasing visuals can drive up to 650% more engagement.
In order tTo make the purchasing decision more viable, it is important to use visual content. Customers are 85% more likely to convert after watching a demo or a product video as compared to reading a text review.
- Instagram is your friend
Now that we know what type of content appeals to the customers the most, it is important to master the avenue where you can share this type of content. Up to 95 million photos and videos are shared on Instagram every day, making it one of the best social media platforms for driving traffic and engaging customers.
There is an ample amount of competition when it comes to social media marketing via Instagram but creating content that will engage the audience can help businesses drive traffic. It is also important to reply to customer messages and comments on Instagram proactively and for that you need to have a reliable internet connection in place. Subscribe to an internet deal that best fits your needs in order to take complete advantage of Instagram.
- Make sure the post are easily shareable
The best way to drive traffic on your website is to make sure everyone is looking at the content you are sharing, and you can do that by making sure your followers are sharing the content you post on their handles as well. If you are posting blogs, make sure the readers can easily share them on their social media to drive more social media traffic.
You can add a social share button on your blog post and can even prepopulate the sharing window with engaging captions.
- Interact with your followers
As we mentioned earlier, it is important to stay active on social media platforms so that you can reply to the messages and comments shared by the audience. Replying promptly can help build strong relationships with the audience and can send out a good image of your brand.
The above-mentioned are four of the most effective ways to drive more traffic on your social media handles and inadvertently direct that traffic to your website as well. Some of these tips may require more resources and it can also take some time to see the results after applying some of them but at the end of the day what matters is that you are persistent with your efforts in order to see the best results.
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