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White hat SEO strategy to rank your website without breaking rules



SEO Services Company

White hat SEO strategy 2021

  • White hat SEO strategy is an advertising method used by businesses to improve their website’s ranking in Google’s search engine results pages (SERPs) while adhering to Google’s guidelines. 
  • Whatever SEO approach you use, keep in mind that it must be allowed by Google.
  • White hat SEO tactics are smarter for website owners who are looking for long-term rewards. 
  • Google’s algorithms are continually being updated to prevent the use of black hat SEO tactics. 
  • If you don’t employ white hat SEO services Delhi tactics for your online content optimization, your website will be banned by Google sooner or later. 
  • Users who employ black hat SEO strategies risk incurring a Google penalty.
  • The Google penalties reduce the ranking of a website and, as a result, traffic as well as ad revenue dramatically. 
  • To summarise, any online content developer should understand white hat SEO and use it sensibly rather than using unethical black hat approaches.

White Hat SEO Techniques to Boost Traffic on your website without breaking rules

If you want to expand your business using white hat SEO techniques, you’ll be able to build a long-term website that pays off.

When specialists discuss what is white hat SEO, they emphasize the following time-tested practices.

Concentrate on improving the user experience.

  • Revitalizing the UX or web design is the ideal technique to deliver top-notch service to the user. 
  • Hiring a professional web designer is recommended for business owners who do not have the time to develop their website. 
  • Keep an eye on the site’s navigation as well. Make sure that the user can navigate the site easily.

Spend time conducting thorough keyword research.

  • One of the fundamental methods of white hat SEO techniques is to use the proper keywords and to do it responsibly. 
  • You can utilize keyword research tools to see which keywords in your business domain have a higher ranking. 
  • Choose a reputable SEO firm if you want experts to conduct keyword research for your website

Use keywords that are relevant to the text.

  • In 2021, one of the most significant white hat SEO methods is to make sure that all of your keywords are relevant to the content. 
  • Google can now easily detect keyword stuffing. RankBrain, Google’s machine-learning-based algorithm, can set the stage for crawlers to find organically used terms.

Include titles and meta descriptions that are keyword-rich.

  • When it comes to white hat SEO, titles and meta descriptions have a lot of clouts. Following recommended practices when writing titles and meta descriptions will help you rank higher in the SERPs. 
  • To increase your SEO, include high-volume keywords naturally in meta descriptions and titles.

The content should be of the highest possible quality.

  • When it comes to white hat SEO tactics, it’s impossible to avoid discussing content optimization. 
  • On-page SEO, which entails writing high-quality content with compelling meta descriptions, can boost traffic to your website significantly. 
  • Another way to employ white hat SEO through content is to create a unique material that persuades the user of your message.

Make material that is long and authoritative.

  • The foundation of current SEO is the creation of high-quality content that benefits readers rather than search engines. 
  • The material supplied must be as precise as feasible to create authoritative content. 
  • External links to websites with high domain authority (DA) would be preferable. 
  • When consumers discover that the material on your website is rich and valuable, search engines reward you with high ranks!

Include descriptive URLs.

  • Your URL structure is used by search engines to gain a general idea of what your content is about. 
  • As a result, URLs should be brief and precise. 
  • They should include information that search engines require about your unique Web pages. 
  • This page, for example, is about white hat SEO. As a result, the page’s URL is created in such a way that it achieves the purpose of informing search engines about the content on the page, which is:

Ensure that internal links are maintained.

  • Internal links assist search engines in better comprehend your website and allow readers to quickly access relevant material on your site. 
  • Internal linking also improves the ranks of the connected pages by transferring link authority to them. This, in turn, aids in the more efficient indexing of your websites by search engines.

Ensure that your images are optimized

  • One of the white hat SEO techniques that several websites overlook is image optimization. However, it has the potential to be pretty significant. 
  • Search engines do not see images in the same way that people do.
  • Google Images is the nation’s second most popular search engine. 
  • Using keyword-rich descriptive alt tags might help Google better grasp the context of your image and, as a result, increase your search engine result page (SERP) ranks.

Another powerful white hat SEO approach is link development.

  • When other websites have hyperlinks connecting to your page, link building occurs, increasing your website’s inbound traffic. 
  • To minimize dilution of page quality, Google strongly warns against doing link building. 
  • Link building services will assist you in locating high-quality links for your outreach and increasing website traffic.

Concentrate on repairing faulty links.

  • This is a White hat SEO strategy tactic used by the underdogs.
  •  In general, link building has a lot of promise, but broken link building is even more so. To begin, locate the Web page from which you wish to obtain a link. 
  • Then, see whether there are any broken links on that page.
  • Finally, if you have a Web page that can replicate the broken link, contact the site’s owner and request that your link be used instead.


It is critical to understand and employ white hat SEO techniques & content writing before constructing a website for brand promotion.

That is the only way to stay afloat in a crowded market when every business is vying for the finest customer service. 

To acquire outstanding ratings, businesses could also use technical SEO strategies like fixing broken links and enhancing loading speed.

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Digital Marketing

WordPress vs Blogger – Which one is Preferred for Blogging



WordPress vs Blogger

This article will untangle the long and awaited debate; “WordPress vs Blogger – Which one is preferred for blogging. 

Before you start reading this blog, keep in mind that we may use BlogSpot instead of Blogger because Blogger is also called BlogSpot. In fact, the latter one is more famous in the market. 

You can get the idea from this Technology Blog in 2022.

WordPress vs Blogger:

There are several platforms in the market like WordPress, Blogger AKA BlogSpot, Tumblr, and many more. But the two most sought-after for blogging are always WordPress and BlogSpot. Now, it is always a query for a new blogger which one is best for blogging and which one he should prefer. There are two scenarios; the first one is how often you post blogs, and the second one is what your priorities are. If you are a seasonal blogger and post blogs just to share your thoughts and ideas with others and don’t seek any future in blogging, you fall in category 1. However, if you are a motivated blogger with long-term goals and think of continuing and pursuing your blogging career in the future, you fall in category 2. 

You may also like to learn about the Emerging Technology Blogs.

WordPress Vs Blogspot – For category 1:

For category 1, they have no future plan, and they don’t expect to earn their bread through blogging, then Blogger (BlogSpot) is suitable for them.

WordPress vs Blogger – For category 2:

However, for category 2, they have long-term goals, and they want to earn money through their blogs. So, for them, the best platform is WordPress. 

Which I should choose between WordPress and Blogger?

If you ask me which one you should choose between WordPress and BlogSpot, my answer will be you need to select WordPress for blogging. The reason is I started with WordPress, and there are numerous reasons to justify my answer. 

Why WordPress is better than BlogSpot:

WordPress offers you complete control over your blogs. It also enables you to host your files and design them according to your priorities. Another aspect of WordPress is it is durable and can give you immense advantages in the future regarding wealth, fame, and grace. However, the best thing that differentiates WordPress from other platforms is that it gives you complete command over Search Engine Optimization (SEO) that includes SEO plugins. With the help of SEO plugins, such as Rich Snippets, it can introduce the latest SEO techniques like “star ratings.” 

Advantages of Blogger:

  • The first advantage of Blogger, AKA BlogSpot, is it is free of cost. You don’t need to spend capital on it.
  •  Another advantage of Blogger is it is friendly towards HTML, with the help of which you can easily personalize the templates through a style sheet.
  •  Also, Google provides you free hosting, which is a matter of concern on several other platforms. 

Disadvantages of BlogSpot:

As there are perks, there will be disadvantages too. However, in the case of Blogger, the disadvantages are way more significant than its advantages. Some of them are given below.

  • The main problem we face at BlogSpot is that it doesn’t allow you blog hosting. It means if your blog is not meeting the standards of Blogger, you may face detention, or your blog may get banned.
  • Another disadvantage is it lost traffic quickly. To understand it in simple words, you may lose traffic if you don’t post for a couple of days on Blogger.
  • The most significant disadvantage of Blogger is it is a pariah to SEO. You can’t do anything to improve its SEO quickly and divert traffic towards your blogs.

Bottom line:

The bottom line of our arguments is to invest in WordPress, and you will enjoy its perks for years.

Author Bio

Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.

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Digital Marketing

Email Marketing Metrics Every Marketer Needs to Know 



Email Marketing

A lot of factors contribute to the success of an email marketing campaign. One such factor is measuring the campaign performance. 

Once you define your campaign objective, the next critical thing is to figure out the metrics you are required to measure to determine you are making progress towards your goal. 

As you read further, you will learn about the metrics you should track in your email campaigns.  

Let us get started. 

Bounce rate 

Bounce rate is the percentage of your emails that did not get delivered to the recipient’s inbox. There are two types of bounce rate – once is the hard bounces and the other one is soft bounce. 

Soft email bounces are the ones that arise because of temporary issues such as full inbox or some error with the recipients server.  

Howbeit, hard bounces are the ones that happens because of an invalid or non-existent email address. 

You must remove such email addresses from your list as earlier as possible.  

Here is a way to ensure that you have only the correct email addresses. If you do not know how to find email addresses without any error, here is tip for you. 

How to find email addresses? 

You can use email finder tools like to minimize the risk of hard bounces in your email campaigns. 

This tool finds email addresses using artificial intelligence and big data. Hence the accuracy rate is very high.  

It comes with a free version to let you test the tool’s efficiency. Besides this they have chrome extension for Gmail and LinkedIn. 

This tool is ideal for finding the professional email address of a person. We can literally find out the email address of anyone on this planet. 

CTR (Click Through Rate) 

Click through rate is the percentage of your recipients that clicked on one or more links present in an email. 

This is a metric that should be tracked daily. It gives a direct insight into how many prospects on your email list are engaging with your email.  

Conversion rate 

The percentage of your recipients who completed a desired action is the conversion rate. For example, downloading a case study, purchasing a product, or filling in a contact form. 

For measuring conversion rate on your emails, you must integrate your web analytics and email platform. This can be done by generating unique tracking URLs (Uniform Resource Locator) for different email campaigns.  

This will help you identify the source that got this conversion. 

Spam complaints 

It feels so discouraging when your prospects mark you as spam, isn’t it? 

And this is not something you take it easy, cheer up yourself and move on to next. Email service providers always want to ensure that their users get a valuable experience and thus maintain the quality.  

If you are marked as spam by many, they will block your account. 

How does that sound to you? Too bad, right? 

So always remember to ensure that there is nothing technically wrong with your emails. 

Final thoughts  

Even if your email campaigns are well-optimized, it is not going to help if you are not measuring your campaign performance.  

You need to know the metrics that are important to track for understanding whether your campaign is working well or not. 

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Digital Marketing

9 Creative Practices to Design the Best Shopping Cart for Your Online Store



web design agency in Dubai

The most widespread misunderstanding regarding e-commerce website design is that putting items in a shopping cart means you’ve made a purchase. A web design company in Dubai will trace the user footprints and guide them throughout the user journey of completing a purchase.

Many times, customers arrange their purchases before going to checkout, something many site designers fail to recognize. Some buyers even use it to keep track of their “must-have” items.

As a result, having a shopping cart does not imply that you have made a sale. It simply implies that when it comes to internet buying, your clients have distinct habits and their buying behavior will change from time to time.

There are some tried and tested strategies that map user behavior and empower e-commerce companies to maximize their profits and revenues. Such simple steps not only decrease cart abandonment of customers but also amplify sales of e-commerce companies in the UAE that can yield a return on investments.

For the convenience of such e-commerce companies, we’ve compiled a list of 10 unique ideas for designing the greatest shopping cart for your online store:

1. Send people an email alert when they add a new item.

It’s as simple as altering the number on the cart symbol to send a confirmation that a consumer added an item to their cart. There’s a chance you’ll miss that figure, especially if you’re a first-time buyer.

Use a supplementary or visible signal to draw the buyer’s attention to the fact that there is a new product in the basket. A pop-up notification is a perfect example. In fact, while creating an e-commerce website, user experience designers recommend that online behaviors mimic real-world activity. The use of online animation helps to simulate a real-life situation. In this scenario, the experience results in an item being removed off the shelf and placed in a cart.

However, you must be careful not to abuse these animations. It’s important to move about, especially when you’re on a budget.

2. Show the summary of the product

Before checking out, your buyer will generally review the product summary one last time. That’s why you must tell them all the crucial details there is to know. This is when the product description comes into play. Your product description should be succinct and to the point. It is quick to read, simple to comprehend, and contains critical information about your product.

It may comprise of:

  • Image of the product
  • A brief summary of the product
  • A description (color, size, and quantity)
  • Details about shipping and payment

Keep in mind that a product summary that isn’t clear might lead to cart abandonment. As a result, a thorough product overview is essential.

3. Use a CTA and a hierarchy of information

Information hierarchy is a design paradigm in which information is shown in order of significance. This explains why a title appears at the top of the page at all times.

When it comes to e-commerce site design, the reasoning behind your product content must be taken into consideration. The product name, description, photos, and call-to-action buttons are all included. However, the idea is to keep things simple and plain. Apart from that, employing a variety of colors enables you to attract the user’s attention, so make good use of them.

Important facts should be highlighted. Make your CTA stand out by using a unique color. To assist arrange your website, use columns, and lines.

4. Upload thumbnails that are acceptable

You may highlight a product by uploading suitable product thumbnails. As a result, it’s critical to submit the correct one. When we say “suitable,” we’re referring to a thumbnail that is related to a product. Another consideration is the thumbnail’s size. You may post a huge photograph that just shows a portion of the product. There are also instances where the picture is too tiny; it seems stretched and distorts the appearance of the goods. In any case, this isn’t going to assist you to promote your items online.

5. Use well-known payment methods

When it comes to establishing an e-commerce firm, payment alternatives are crucial. In the meanwhile, it creates friction between the retailer and the buyer. Allowing payments through credit cards and PayPal is no longer sufficient. It’s critical to analyze your market’s most popular digital payment platforms, depending on their use. Bank transfers, cash on delivery, and mobile wallets like Google Pay, BharathPay, or Paytm are all examples of this.

6. Provide a quick and easy checkout procedure

The information you should give your consumers should be quick and to the point. It should also be simple to understand, and customers should be able to quickly visit the cart page.

Additionally, the longer your clients stay on a basket page, the more likely they are to abandon it. Your primary objective is to get the consumer to the checkout page as rapidly as feasible.

7. Provide information on free delivery.

Customers who like straightforward pricing structures are typically drawn to companies that provide free shipping. This is also a significant competitive advantage that you may use for your company.

How can you give free delivery to your consumers while also trying to keep your costs in check? You can include the cost of shipping in your price. Even though it may appear to be a short-term loss on your side, this tiny sacrifice can result in significant rewards. Because you may persuade a customer to make a repeat purchase and convert them into an advocate.

8. Use comforting components such as trust seals and other reassuring motifs

One of the most important components in gaining a customer’s confidence in an e-commerce site is the use of trust seals. They are more important than peer reviews or a reliable design.

9. Include a link to continue shopping

Have you ever been on the verge of checking out only to discover that you need to purchase another item? A “continue shopping” option may be useful in this situation. However, one of the most prevalent e-commerce blunders is failing to provide a “continue shopping” option on the checkout page.

The greatest online marketplaces, on the other hand, may take advantage of this chance to provide upsells. Once they achieve a particular amount, they can get free delivery and other relevant items to assist boost sales.

What an e-commerce customer wants and what you think he wants might sometimes be quite different. A user mapping journey established by a seasoned web development company in Dubai can enable e-commerce companies in the UAE to track user activity and respond to it in a timely way. It would be beneficial if you reconsidered how your e-commerce shipping basket encourages users to buy.

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