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Why are the Graphic Designers so Expensive?

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graphic designerss

Being a designer is a blend of research, hard work, and creativity. Good graphic designers will ask you several questions and research the subject of the project before sending you a quote; every single project is different and its price varies according to some factors. But what exactly are those factors?

Pricing is something I’ve been thinking about a lot lately as I grow my business. Laikin Studio is here to serve small businesses and creatives, people out there doing good things for their communities. Because of that, I’m very aware of the price and making it actually accessible. I think good design should be accessible to good people.

Keep reading to see each of the things that are taken into consideration when I price up a project

Costs

As a service-based business, my prices have to take into account how much money I need to live off of each month. Here’s a breakdown.

  • Tax –  As soon as money comes in from a project, I immediately put 20% of the cost of each project away to tax. As I run my own business, taxes aren’t taking out by the government, but instead, I have to pay a tax bill every year. So I’m never pocketing the full £1500 in a £1500 fee.
  • Business Fees – This sounds a bit fancier than it is, but basically, there are expenses I have each month that allows me to do my job. A big one is my Adobe Creative Cloud subscription, which gives me access to all of my design software. I’ve also got website hosting, my email account, any hardware that breaks or needs fixing like my computer or iPad, and other physical materials I use in my process like pens, paper, etc. When you work in an office printer paper just exists there, when you run your own business, you come to realize how much those little costs add up.
  • Rent & Bills – The largest sum from each fee needs to go go to pay my rent and bills, so I can live, baby!  That’s pretty self-explanatory, I need to eat, I need to pay for bus tickets, I need to use heating when it’s -1c outside.

Knowledge & Skill

There is no escaping it, you are surrounded by designers every day. From physical design like bus stops to the flyer you get handed when you walk into an event, design is everywhere. On the surface, the design looks like taking information and making it looks pretty. But at the heart of the design is problem-solving. The first question I ask a client who comes to me is ‘what do you hope to get out of this?’ ‘What problem will this solve for you?’ This question sometimes trips people up, but it’s so important.

Whether a designer is self-taught or went to design school, we spend our time studying the art of communication, and we’re constantly keeping up with the changes in our field.

Just as you are an expert at what you do, so are we. This has to affect the price. A first-year designer is going to charge a different amount to a 10-year designer because the value they are bringing to you through their knowledge and skill is immensely more. Because with each project, a designer grows their skillset, hones their craft, and then they bring that to the next project.

Time

Good design takes time, always.

Here is a designer secret, we cannot design something, without spending hours, days, months designing things that don’t work.  There is no magic wand for us designers to know what will or won’t work to solve a problem. Instead, we’re masters of something called iteration.

We are constantly making changes, and little by little, and big bit by big bit, making adjustments to get something right. It’s not a mechanical, straightforward process. Instead, it’s an exploration of ideas, constantly evolving, and stepping back, and seeing where we’re at. There is no way around that, it just takes time. There’s no shortcut to good design.

Making sure we carve out enough time for the project means being aware of how much time we actually have to give and what our time is worth, which means it does affect our pricing.

Value

When someone invests in a logo, they are investing in a symbol that is going to be used to identify and promote their business across all mediums, for years to come. That is huge, that one logo is going to go EVERYWHERE. It’s going to be a beacon, calling people in, helping them to recognize your business. That is a highly valuable thing to invest in.

There are certainly people out there offering $50-$150 for a logo that they create in a matter of days. But like all good things, you need to question why something is so cheap. It’s unlikely there is any strategy or purpose behind that logo. Not only will it not be tailored to communicate the right things to the right people, but it could also actually be attracting the wrong customers, or just plain putting off the people you’re trying to attract. OUCH. Sure it cost $50 to create, but what is it losing you in money?

If you’ve ever stood inside boots, or CVS, and picked a new face wash because the packaging spoke to you, you know just how persuasive good, purposeful design is. Can you really afford to be that bottle left on the bottom shelf and never touched because it isn’t speaking to the right people?

Good design adds huge amounts of value, and that’s worth the investment of getting right.

Printing costs

Another factor that will greatly affect the final price tag is the printing cost of a project. It will vary in function of the format and size of the document, the amount to be printed as well as the quality. A client on a tight budget will probably want to look for smaller, more economic sizes and thinner paper, for instance. Bigger firms will usually invest more in printing and get high-quality material that will “wow” their own clients (i.e. embossing, metallic colors, exotic or thicker paper, etc.). You get what you pay for.

A graphic designer will often shop for the best prices and will contact several print shops before giving you a quote. Additionally, usually included in the price they charge is the time spent at the printing place asking for proofs, bringing them to you for approval if requested as well as picking up and delivering the material once it’s printed.

Actually not that expensive…

In the end, when you analyze everything a freelance graphic designer has to do, you realize that the service they provide is actually not expensive. Sure, there are some designers that will try to charge you more than what they’re worth. If you stumble upon one of them, stay away, especially if their body of work is unimpressive. But good designers work hard and deserve every penny they receive for their work.

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Best Plugins To Start Your WordPress Site in 2022

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WordPress Site

You must have once wanted to have your own little corner of the internet. If you did not know by now, WordPress allows you to. Although we are sure that some already knew that. The popularity of WordPress is growing day by day, so almost every third website is created using WordPress. It is a platform characterized by relative ease of use, easy installation, numerous features and extensions, and many other options.

WordPress only started as a blogging system, but it has long since evolved and outgrown that first role. While the benefits can be enumerated endlessly, there are ways you can improve WordPress. Some plugins take everything to a higher level.

WP Force SSL

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SSL stands for Secure Sockets Layer. It is a protocol that serves to establish an encrypted connection that is very important for building a reliable environment. When it comes to any business, clients, above all, want the habitat to be well grounded and to feel safe. This way, customers will feel safe when they browse your website.

Suspicious websites are certainly not a foreign phenomenon to us. Assuredly, you have had the opportunity to access insecure and wary websites. To get that security that will attract potential customers, you can install SSL, which you get a guarantee of safety and reliability. The results are there on the spot. Some other benefits are time and financial savings.

WP 301 Redirects

You must have seen a 404 error when trying to visit a website. This WordPress plugin will ensure that your website will not have such problems. 301 Redirects is an automatic redirection plugin to improve your visitor and SEO experience. It helps you create and manage 301, 302, and 307 redirects. The main advantage of this plugin is its ease of use. 301 Redirects is the ideal decision if you have content on a page that stands out for new websites or reorganize old content. It offers the ability to use 404 error logs to help you identify problematic connections.

WP Reset

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There are times when we want to reset a WordPress database, and we do not know how. And you were wondering that? Then we have the ideal solution for you. The best add-on for resetting the market is WP Reset. This plugin offers the ability to reset the database to default installation values ​​without modifying the files. WP Reset is fast, secure to use, and can delete all content and customizations.

There is the best part to reviewing each plugin. You must be wondering which part is the best here. You can’t accidentally lose data using WP Reset because it comes with multiple fail-safe mechanisms. It can be helpful for developers of themes and add-ons.

WooCommerce Table Rate Shipping Pro

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If the shipping options have always deterred you from starting a business, we have a plugin that will allay all your fears. WooCommerce Table Rate Shipping Pro is a plugin that helps you set rules, so you can calculate shipping prices for a combination of conditions. When the customer is shopping online, they do not really want to spend so much money on ready-to-deliver items. Using this plugin will save you the time you would otherwise spend copying and pasting order information into fulfillment software. This plugin integrates directly into your WooCommerce dashboard. WooCommerce Table Rate Shipping Pro ensures you have everything you need in one place.

Conclusion

By using WordPress, your possibilities are limitless. Especially if you are ready to make it easier for yourself and start using some plugins. In this list, we have singled out plugins that are considered to be one of the best on the market. As they help in different segments of WordPress, we are sure there is something for everyone. Good luck!

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List of Top 7 Pakistani Bloggers in 2020

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Pakistani Bloggers

Introduction 

Pakistan has created many bright people in the last few years because of advancements in the IT industry, and we have also seen many young dynamic people enter the blogging profession via their hard work. 

There are the best selected and the most renowned bloggers of Pakistan who had worked hard and got into the 2022 notable bloggers list.

Did my best to select the most renowned and top bloggers in Pakistan who have worked hard and should be included in the 2022 list of notable Pakistani Bloggers.

For the past several years, blogging has emerged as the fastest-growing career in Pakistan. So, let’s have a look at some of our well-known bloggers that have been included in the 2022 Bloggers list.

Get the idea from, Rolls Royce price in Pakistan.

Syed Moiz Balkhi

Syed Moiz Balkhi is a 31-year-old Pakistani American award-winner entrepreneur who mostly operates online firms in marketing, business, writing blogs, and social media.

He has been published in a variety of major online publications, including Mashable, Yahoo, Huffington Post, and others.

His gross monthly income is USD 25,000 

Taimur Asad 

Taimur Asad is well-known for his site Redmondpie.com, which focuses on technologies and science, news, and reviews. He makes most of his money comes from AdSense and content marketing.

  • His monthly income is USD 20,000 

Muhammad Mustafa Ahmadzai

Muhammad Mustafa Ahmadzai has successfully operated three blogs and has also established his blogging firm, STC Network. MyBloggerTricks.com is his most popular blog. He is an SEO consultant and professional digital marketer and blogger. He graduated from NED University and currently resides in Karachi. Also learn about, Duralast Car Battery.

  • The monthly income ranges from USD 5000 to USD 10000.

Shahzaib Ul Hassan

Shahzaib Ul Hassan is a Pakistani Fiverr Community Leader and talented blogger of 2022 from Multan who offers high-quality services in Lahore. He owns and operates four high-quality websites in Pakistan. ShazzSEO is Shahzaib Ul Hassan’s most well-known blog. He is also involved with several projects, including Otrainings, Pakistan Ranking, and Shot.

  • His monthly income is USD 20,000.

Hassam Ahmad 

Hassam Ahmad writes about Blogger Gadgets, WordPress, Search Engine Marketing, and Making Money Online on his site. He is originally from Islamabad. He gives his audience valuable techniques for generating money and finding work online. You also have a backlinks Ebook.

  • His monthly income is USD 5,000.

Muhammad Ismail 

Muhammad Ismail of KPK is an ongoing professional blogger who runs his site Diaryinc.com, where he discusses product evaluations, the latest news, and the technology inside Android applications, devices, and games, as well as gives delicate answers to Android-related difficulties. He also has a blog named “Ismail Blogger.” He also works as a trainer for the Khyber Pakhtunkhwa Information Technology Board (KPITB).

  • His monthly income is USD 1,000.

Ahmad Awais

Ahmad Awais is a professional Pakistani blogger who runs Freakify.com. His blog focuses on his Open-Source contribution, business stability, the goods he makes, fitness, and interviews. He also works with advertising businesses like Warid Telecommunication and is quite popular in his blogging career.

  • His monthly income is USD 5,000.
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Why estate agents are prioritizing Local SEO more than Social Media?

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Local SEO

Local search engine optimization (SEO) may not generate as much excitement as content marketing or generate as much attention as digital PR, but it should be the most significant marketing channel for some organisations. According to research, local searches account for 46% of all Google searches, demonstrating the massive audience that businesses may tap into, especially businesses like estate agencies. However, many website owners are unaware of the possibilities and hence miss out on reaching customers through local Google SEO. 

Why is Local SEO important

If you have a local client or customer base, local SEO may be beneficial to your business. Local SEO for estate agents allows Google to associate your business with localised searches, emphasising your company as a prominent player in the area. 

This is essentially true when you are looking for digital marketing for estate agents to better the reach of your estate agency. Local SEO, on the other hand, is more than simply a technique of linking your business to local customers; it’s also a way of connecting your business to geographical areas. For example, if you owned an estate agency, you’d want to be found by anyone wanting to buy or rent a home in your neighbourhood or service area. You want to be found if they’re seeking an estate agency near their selected venue, regardless of whether they’re local or not.

We have listed the best way to do local SEO for estate agents as it is amazingly beneficial when compared to going for Google ads

How to make your website local search friendly

So, what exactly is local SEO? Here are four techniques to improve your local SEO strategy and raise business presence in your neighbourhood.

1. Make improvements to your Google My Business profile.

One of the most important tools for local SEO is Google My Business (GMB). Although a profile cannot replace a website, it is an important part of any local SEO plan because it may assist increase traffic, leads, and sales. Do some keyword research on your industry before developing your Google My Business profile, and make sure your business name accurately defines what the company does. Adding “estate agents & letting agents” to an estate agent’s business name, for example, will assist Google and users in understanding what you do and increase your chances of ranking for those terms.

GMB offers a message service, analytics data, and call logging, and Google is pouring a lot of resources into it. Google’s capabilities are always being updated, and the tool is becoming more powerful year after year.

Here are some Google recommendations for managing your profile for better local SEO results:

Make sure to portray your company honestly and consistently both online and offline, for example, by keeping all branding and signage similar.

Your company’s information must be correct and detailed. If you serve a certain area, be as specific as possible about the many areas where you can perform your services.

Previously, it was thought that the more information you provided, the better; however, Google recently said that using fewer, key categories to define your organisation is preferable.

To prevent misleading Google on Maps and Search, businesses should only have one profile per business on GMB.

2. Avoid content that is off-topic or irrelevant.

Furthermore, make sure the content and issues mentioned are relevant to your business when posting updates on your GMB or responding to reviews.

When changing material, keep the following in mind for local SEO:

When uploading changes to GMB, make sure they’re high-quality and free of spelling errors, gimmicks, and automated or distracting content.

Offensive, divisive, explicit, sexually suggestive, or vulgar movies, images, or language should be avoided, according to Google, which encourages all businesses to be courteous.

Links are incredibly valuable for SEO, which is why you should only link to websites that you trust, with links to malware, viruses, phishing, or pornographic material being prohibited.

You can publish if your firm deals with regulated goods and services, but you can’t post anything about the products themselves.

  1. Reviews

According to Hubspot statistics, 73 percent of customers trust a company after reading great reviews. As a result, favourable evaluations increase website traffic, which boosts your SEO position, resulting in a positive feedback loop.

Encourage current and prior clients to leave feedback after utilising your services or products to begin boosting your GMB profile’s review count. Remember that a customer must have a Google account/email address in order to leave a review on GMB.

Frequently update online directories

Although the Yellow Pages may appear to be a remnant of a bygone era, internet directories are an essential component of any local SEO plan.

By ensuring that business listings on sites like Yelp, Yell, and Thomson Local match up with one another and the company’s Google My Business profile, businesses are sending a signal to Google that the information is correct, increasing the likelihood of appearing for local queries.

Updating these directories is critical, as evidenced by the coronavirus pandemic that has impacted how many firms work in recent years. Customers will be confused by inconsistent information, which may lead them to a competitor.

Don’t overlook user experience and content.

The finest local SEO strategy must prioritise user experience; a superb Google My Business profile will not generate leads if users are sent to a page where they are unable to convert.

Aa a local estate agency for example, might have a “book a viewing” button on their Google My Business profile to allow users to convert swiftly. The chances of converting are likely to be diminished by just adding links to the website and forcing people to navigate through multiple pages.

Similarly, any page to which the user is directed must speak authoritatively about the company’s products or services. Look at keyword research and competitors while generating content to see what kinds of topics customers want to hear about so they don’t go elsewhere after you’ve gone to all that trouble to attract them to your website in the first place.

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