With the digital and real-world markets becoming more competitive daily, flash sales have become a popular marketing tool for businesses, helping them achieve their desired targets.
However, many consider flash sales a useless digital marketing gimmick with no quantifiable results, which is not the case. Here are five tips to help you separate fact from fiction and develop a flash sale strategy that is right for your shoe store.
Leverage email marketing
You may find emails a connectivity tool that doesn’t make sense to your business model, but you’d be surprised at how much quantifiable results email marketing can generate. With the right strategies and a carefully devised email marketing plan, you’d be strapped for success when marketing your flash sale, and here is how you can do it.
Segment your audience into those who have the potential to turn into customers and generate revenue. Aim to send targeted emails to potential or prior customers who have expressed an interest in your products, specific types of shoes, or shoe sales in recent history.
By identifying the audience you wish to engage with your mailing list, you’ll save time and effort and send emails to the audience that can benefit you. When writing those emails, create a sense of urgency. Don’t sound casual, highlighting the sale and its contents. Instead, make it sound urgent by adding a call to action!
The subject line of your emails can make all the difference, so don’t avoid using exaggerated CTAs like “24 Hours Left to Shop!” or “Biggest flash sale of the season!” to garner attention and pique interest. You can further amp this up by throwing in a “Shop Now” link or even a discount code in the emails.
Use social media
When done right, social media marketing can help you create the much-needed hype for your upcoming flash sale and garner desired results! But how can one do that? Flash deal popups and timers can be used to create a feeling of urgency.
You can start by developing engaging and appealing posts and creating a social media countdown timer. Instagram has a nifty countdown timer feature, which you can use to your advantage. Don’t forget to throw in some funny GIFs and captions, like the “Time’s Running Out” theme or a ticking time bomb emoji.
You can take it to the next level by developing unique, easy-to-remember hashtags like #ShoeFlashSale or #StepIntoSaving. Those interested in your products and sales can follow these hashtags and even post their purchases using them to boost your visibility.
Run paid ads
Organic growth in the digital world is as achievable as building a colony on the sun- it just won’t cut it. Paid ads are a tool almost all businesses use to get the correct traction and so can you. With paid ads, you can access local audiences in a targeted fashion, allowing you to select your desired demographics, to help you achieve a higher success rate with marketing your flash sale online.
You can use Instagram marketing to opt for paid ads or even Google ads to help redirect traffic to your website or business for online queries. Set your ads to target people who have recently made shoe purchases or sales queries with your relevant demographics, and let the tools do all the work for you. Also, be mindful of the analytics and the metrics the ad platforms share with you to tweak your campaigns as per the results to boost ad performance and engagement.
Use print media
For retail outlets, promoting through print media is as necessary as marketing through digital media- don’t forget your roots. Consider opting for in-store flyers that can help you grab attention.
Use placement to your advantage—get out of your comfort zone and place your flyers in high-traffic areas like gyms, outside cafés, malls, etc. Make your flyers eye-catching and highlight “Flash Sale” boldly. Use bold and bright colors for the font and make it grand.
If the print design gets you sweating, you can always use PosterMyWall small business flyer templates to find the most suitable, fun, and relevant templates for your campaign. Don’t get into details. Instead, keep it short and sweet with concise messaging like “Flash Sale! 50% Off Today Only!”
Suppose you don’t feel comfortable without some digital media involvement in your print media strategy. In that case, you can always sprinkle a QR code to your online store or add a pinned location for the viewers to scan. Using QR codes on print media can be fun and engaging, such as allowing in-store shoppers to browse additional sale items by scanning your in-store flyers.
Use retargeting ads
Do you have abandoned carts on your website? Why not use retargeting ads and roll out emails for customers who may have left behind items in their carts? These reminder emails can help jog the memory of your potential clients and entice them to purchase with the option of reduced prices due to the flash sale.
Use catchy and appealing subject lines like “Complete your purchase and get 15% off right now!” Retargeting ads can help you convert potential clients into customers and quickly achieve your flash sale goals!
A flash sale with wits, appeal, and a killer strategy can help boost your list of happy customers and get your shoes the much-needed attention they deserve. Flash sales can stir up excitement and help your business shine bright. So get going and get planning—you’ve got a killer flash sale to execute!
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