Local search engine optimization (SEO) may not generate as much excitement as content marketing or generate as much attention as digital PR, but it should be the most significant marketing channel for some organisations. According to research, local searches account for 46% of all Google searches, demonstrating the massive audience that businesses may tap into, especially businesses like estate agencies. However, many website owners are unaware of the possibilities and hence miss out on reaching customers through local Google SEO.
Why is Local SEO important
If you have a local client or customer base, local SEO may be beneficial to your business. Local SEO for estate agents allows Google to associate your business with localised searches, emphasising your company as a prominent player in the area.
This is essentially true when you are looking for digital marketing for estate agents to better the reach of your estate agency. Local SEO, on the other hand, is more than simply a technique of linking your business to local customers; it’s also a way of connecting your business to geographical areas. For example, if you owned an estate agency, you’d want to be found by anyone wanting to buy or rent a home in your neighbourhood or service area. You want to be found if they’re seeking an estate agency near their selected venue, regardless of whether they’re local or not.
We have listed the best way to do local SEO for estate agents as it is amazingly beneficial when compared to going for Google ads
How to make your website local search friendly
So, what exactly is local SEO? Here are four techniques to improve your local SEO strategy and raise business presence in your neighbourhood.
1. Make improvements to your Google My Business profile.
One of the most important tools for local SEO is Google My Business (GMB). Although a profile cannot replace a website, it is an important part of any local SEO plan because it may assist increase traffic, leads, and sales. Do some keyword research on your industry before developing your Google My Business profile, and make sure your business name accurately defines what the company does. Adding “estate agents & letting agents” to an estate agent’s business name, for example, will assist Google and users in understanding what you do and increase your chances of ranking for those terms.
GMB offers a message service, analytics data, and call logging, and Google is pouring a lot of resources into it. Google’s capabilities are always being updated, and the tool is becoming more powerful year after year.
Here are some Google recommendations for managing your profile for better local SEO results:
Make sure to portray your company honestly and consistently both online and offline, for example, by keeping all branding and signage similar.
Your company’s information must be correct and detailed. If you serve a certain area, be as specific as possible about the many areas where you can perform your services.
Previously, it was thought that the more information you provided, the better; however, Google recently said that using fewer, key categories to define your organisation is preferable.
To prevent misleading Google on Maps and Search, businesses should only have one profile per business on GMB.
2. Avoid content that is off-topic or irrelevant.
Furthermore, make sure the content and issues mentioned are relevant to your business when posting updates on your GMB or responding to reviews.
When changing material, keep the following in mind for local SEO:
When uploading changes to GMB, make sure they’re high-quality and free of spelling errors, gimmicks, and automated or distracting content.
Offensive, divisive, explicit, sexually suggestive, or vulgar movies, images, or language should be avoided, according to Google, which encourages all businesses to be courteous.
Links are incredibly valuable for SEO, which is why you should only link to websites that you trust, with links to malware, viruses, phishing, or pornographic material being prohibited.
You can publish if your firm deals with regulated goods and services, but you can’t post anything about the products themselves.
According to Hubspot statistics, 73 percent of customers trust a company after reading great reviews. As a result, favourable evaluations increase website traffic, which boosts your SEO position, resulting in a positive feedback loop.
Encourage current and prior clients to leave feedback after utilising your services or products to begin boosting your GMB profile’s review count. Remember that a customer must have a Google account/email address in order to leave a review on GMB.
Frequently update online directories
Although the Yellow Pages may appear to be a remnant of a bygone era, internet directories are an essential component of any local SEO plan.
By ensuring that business listings on sites like Yelp, Yell, and Thomson Local match up with one another and the company’s Google My Business profile, businesses are sending a signal to Google that the information is correct, increasing the likelihood of appearing for local queries.
Updating these directories is critical, as evidenced by the coronavirus pandemic that has impacted how many firms work in recent years. Customers will be confused by inconsistent information, which may lead them to a competitor.
Don’t overlook user experience and content.
The finest local SEO strategy must prioritise user experience; a superb Google My Business profile will not generate leads if users are sent to a page where they are unable to convert.
Aa a local estate agency for example, might have a “book a viewing” button on their Google My Business profile to allow users to convert swiftly. The chances of converting are likely to be diminished by just adding links to the website and forcing people to navigate through multiple pages.
Similarly, any page to which the user is directed must speak authoritatively about the company’s products or services. Look at keyword research and competitors while generating content to see what kinds of topics customers want to hear about so they don’t go elsewhere after you’ve gone to all that trouble to attract them to your website in the first place.
List of Top 7 Pakistani Bloggers in 2020
Pakistan has created many bright people in the last few years because of advancements in the IT industry, and we have also seen many young dynamic people enter the blogging profession via their hard work.
There are the best selected and the most renowned bloggers of Pakistan who had worked hard and got into the 2022 notable bloggers list.
Did my best to select the most renowned and top bloggers in Pakistan who have worked hard and should be included in the 2022 list of notable Pakistani Bloggers.
For the past several years, blogging has emerged as the fastest-growing career in Pakistan. So, let’s have a look at some of our well-known bloggers that have been included in the 2022 Bloggers list.
Get the idea from, Rolls Royce price in Pakistan.
Syed Moiz Balkhi
Syed Moiz Balkhi is a 31-year-old Pakistani American award-winner entrepreneur who mostly operates online firms in marketing, business, writing blogs, and social media.
He has been published in a variety of major online publications, including Mashable, Yahoo, Huffington Post, and others.
His gross monthly income is USD 25,000
Taimur Asad is well-known for his site Redmondpie.com, which focuses on technologies and science, news, and reviews. He makes most of his money comes from AdSense and content marketing.
- His monthly income is USD 20,000
Muhammad Mustafa Ahmadzai
Muhammad Mustafa Ahmadzai has successfully operated three blogs and has also established his blogging firm, STC Network. MyBloggerTricks.com is his most popular blog. He is an SEO consultant and professional digital marketer and blogger. He graduated from NED University and currently resides in Karachi. Also learn about, Duralast Car Battery.
- The monthly income ranges from USD 5000 to USD 10000.
Shahzaib Ul Hassan
Shahzaib Ul Hassan is a Pakistani Fiverr Community Leader and talented blogger of 2022 from Multan who offers high-quality services in Lahore. He owns and operates four high-quality websites in Pakistan. ShazzSEO is Shahzaib Ul Hassan’s most well-known blog. He is also involved with several projects, including Otrainings, Pakistan Ranking, and Shot.
- His monthly income is USD 20,000.
Hassam Ahmad writes about Blogger Gadgets, WordPress, Search Engine Marketing, and Making Money Online on his site. He is originally from Islamabad. He gives his audience valuable techniques for generating money and finding work online. You also have a backlinks Ebook.
- His monthly income is USD 5,000.
Muhammad Ismail of KPK is an ongoing professional blogger who runs his site Diaryinc.com, where he discusses product evaluations, the latest news, and the technology inside Android applications, devices, and games, as well as gives delicate answers to Android-related difficulties. He also has a blog named “Ismail Blogger.” He also works as a trainer for the Khyber Pakhtunkhwa Information Technology Board (KPITB).
- His monthly income is USD 1,000.
Ahmad Awais is a professional Pakistani blogger who runs Freakify.com. His blog focuses on his Open-Source contribution, business stability, the goods he makes, fitness, and interviews. He also works with advertising businesses like Warid Telecommunication and is quite popular in his blogging career.
- His monthly income is USD 5,000.
WordPress vs Blogger – Which one is Preferred for Blogging
This article will untangle the long and awaited debate; “WordPress vs Blogger – Which one is preferred for blogging.
Before you start reading this blog, keep in mind that we may use BlogSpot instead of Blogger because Blogger is also called BlogSpot. In fact, the latter one is more famous in the market.
You can get the idea from this Technology Blog in 2022.
WordPress vs Blogger:
There are several platforms in the market like WordPress, Blogger AKA BlogSpot, Tumblr, and many more. But the two most sought-after for blogging are always WordPress and BlogSpot. Now, it is always a query for a new blogger which one is best for blogging and which one he should prefer. There are two scenarios; the first one is how often you post blogs, and the second one is what your priorities are. If you are a seasonal blogger and post blogs just to share your thoughts and ideas with others and don’t seek any future in blogging, you fall in category 1. However, if you are a motivated blogger with long-term goals and think of continuing and pursuing your blogging career in the future, you fall in category 2.
You may also like to learn about the Emerging Technology Blogs.
WordPress Vs Blogspot – For category 1:
For category 1, they have no future plan, and they don’t expect to earn their bread through blogging, then Blogger (BlogSpot) is suitable for them.
WordPress vs Blogger – For category 2:
However, for category 2, they have long-term goals, and they want to earn money through their blogs. So, for them, the best platform is WordPress.
Which I should choose between WordPress and Blogger?
If you ask me which one you should choose between WordPress and BlogSpot, my answer will be you need to select WordPress for blogging. The reason is I started with WordPress, and there are numerous reasons to justify my answer.
Why WordPress is better than BlogSpot:
WordPress offers you complete control over your blogs. It also enables you to host your files and design them according to your priorities. Another aspect of WordPress is it is durable and can give you immense advantages in the future regarding wealth, fame, and grace. However, the best thing that differentiates WordPress from other platforms is that it gives you complete command over Search Engine Optimization (SEO) that includes SEO plugins. With the help of SEO plugins, such as Rich Snippets, it can introduce the latest SEO techniques like “star ratings.”
Advantages of Blogger:
- The first advantage of Blogger, AKA BlogSpot, is it is free of cost. You don’t need to spend capital on it.
- Another advantage of Blogger is it is friendly towards HTML, with the help of which you can easily personalize the templates through a style sheet.
- Also, Google provides you free hosting, which is a matter of concern on several other platforms.
Disadvantages of BlogSpot:
As there are perks, there will be disadvantages too. However, in the case of Blogger, the disadvantages are way more significant than its advantages. Some of them are given below.
- The main problem we face at BlogSpot is that it doesn’t allow you blog hosting. It means if your blog is not meeting the standards of Blogger, you may face detention, or your blog may get banned.
- Another disadvantage is it lost traffic quickly. To understand it in simple words, you may lose traffic if you don’t post for a couple of days on Blogger.
- The most significant disadvantage of Blogger is it is a pariah to SEO. You can’t do anything to improve its SEO quickly and divert traffic towards your blogs.
The bottom line of our arguments is to invest in WordPress, and you will enjoy its perks for years.
Muhammad Junaid is a Senior Analyst, Search Engine Expert, and CEO of Rank Higher. Extensive experience in SEO, Analytics, Research, and Blogging. Work for years with local and international enterprises for 7+ years. Also, represent well-known brands in the UAE.
Email Marketing Metrics Every Marketer Needs to Know
A lot of factors contribute to the success of an email marketing campaign. One such factor is measuring the campaign performance.
Once you define your campaign objective, the next critical thing is to figure out the metrics you are required to measure to determine you are making progress towards your goal.
As you read further, you will learn about the metrics you should track in your email campaigns.
Let us get started.
Bounce rate is the percentage of your emails that did not get delivered to the recipient’s inbox. There are two types of bounce rate – once is the hard bounces and the other one is soft bounce.
Soft email bounces are the ones that arise because of temporary issues such as full inbox or some error with the recipients server.
Howbeit, hard bounces are the ones that happens because of an invalid or non-existent email address.
You must remove such email addresses from your list as earlier as possible.
Here is a way to ensure that you have only the correct email addresses. If you do not know how to find email addresses without any error, here is tip for you.
How to find email addresses?
You can use email finder tools like GetEmail.io to minimize the risk of hard bounces in your email campaigns.
This tool finds email addresses using artificial intelligence and big data. Hence the accuracy rate is very high.
It comes with a free version to let you test the tool’s efficiency. Besides this they have GetEmail.io chrome extension for Gmail and LinkedIn.
This tool is ideal for finding the professional email address of a person. We can literally find out the email address of anyone on this planet.
CTR (Click Through Rate)
Click through rate is the percentage of your recipients that clicked on one or more links present in an email.
This is a metric that should be tracked daily. It gives a direct insight into how many prospects on your email list are engaging with your email.
The percentage of your recipients who completed a desired action is the conversion rate. For example, downloading a case study, purchasing a product, or filling in a contact form.
For measuring conversion rate on your emails, you must integrate your web analytics and email platform. This can be done by generating unique tracking URLs (Uniform Resource Locator) for different email campaigns.
This will help you identify the source that got this conversion.
It feels so discouraging when your prospects mark you as spam, isn’t it?
And this is not something you take it easy, cheer up yourself and move on to next. Email service providers always want to ensure that their users get a valuable experience and thus maintain the quality.
If you are marked as spam by many, they will block your account.
How does that sound to you? Too bad, right?
So always remember to ensure that there is nothing technically wrong with your emails.
Even if your email campaigns are well-optimized, it is not going to help if you are not measuring your campaign performance.
You need to know the metrics that are important to track for understanding whether your campaign is working well or not.
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